A feel for what's on our minds, how it goes down in our Slack channels, and what we do outside of Siberia.

GameOn Wraps $35M Series B

Date: March 29th, 2023

An ongoing innovation client, GameOn Technology, announced a Series B funding round, bringing their total to $54M. Their ChatOS is a core technology already underpinning fan favorites like Arsenal F.C., the Milwaukee Bucks and the Las Vegas Raiders, and this injection will drive innovation and expansion into new verticals while aiding brands in adoption, engagement and sales

Read more on Yahoo Finance.

Design's Role in Building Loyalty

Date: February 13th, 2023

Siberia's Head of Growth Allie Dietzek shared her thoughts on how brands should be looking to design as a competitive advantage to improve loyalty and retention. Check it out in Retail Touchpoints. Hot take in Retail TouchPoints.

Songs Siberia Slacked 2022

Date: December 22nd, 2022

Introducing our 3rd annual Songs Siberia Slacked playlist. We’ve taken all the music from our slack channels in 2022 and curated a representative playlist just for your ears. It's been a great year. Also, we f*ckn love Steely Dan.

Matt Chmiel Reviews 1982's Zaxxon

Date: November 1st, 2022

Matt Chmiel Reviews 1982's Zaxxon

A few words from Siberia strategy director Matt Chmiel about the marketing materials of a 40 year old arcade game.

In the beginning, shooter games were played on a fixed axis. Games like Asteroids or Galaga applied the simple geometry of pong to pilot spaceships through 2-dimensional space. Gameplay in this context meant shooting whatever space rocks or bugs floated in front of your ship. These were good games that had a good run from 1979 - 1981. Then came Zaxxon, which literally birthed a z-axis onto the screen. Zaxxon - its name a derivative of the so-called axonometric projection visual effect - put an altimeter on the screen. The ship cast an actual shadow on the ground, the size of it signaling to the player how low or high the ship was relative to the ground on the screen.

A player had to literally pilot through tunnels above (or below) objects that were laid out in front of it. This effect gave the universe of this game physics and gravity, to go along with the standard shooter-style adventure made popular by its predecessors.

It's not often you encounter a piece of culture that literally adds a new dimension to its medium. It's like God itself declared one day early in the video game revolution: "let there be height" and then Zaxxon made it so.

For such a long wind-up, it can now be revealed that this post isn't even about the game itself;  the true subject of this piece is the amazing design of its arcade flyer that demonstrated its 3rd dimension without explaining what the game is or does. A blue and black page is divided by an exploding logo, bursting into an angular infinity piercing the endless black space above and the blue depths of the terranean bottom. A flat page bursting with dimension.

Such a good game.

Web3 & Crypto Tension

Date: October 27th, 2022

Filed Under: Read

Head of Growth Allie Dietzek unpacks why it’s important for marketers to understand the differences between web3 and crypto. Read about it in The Drum.