Stuff

A feel for what's on our minds, how it goes down in our Slack channels, and what we do outside of Siberia.

Matt Chmiel Reviews 1982's Zaxxon

Date: November 1st, 2022

Matt Chmiel Reviews 1982's Zaxxon

A few words from Siberia strategy director Matt Chmiel about the marketing materials of a 40 year old arcade game.

In the beginning, shooter games were played on a fixed axis. Games like Asteroids or Galaga applied the simple geometry of pong to pilot spaceships through 2-dimensional space. Gameplay in this context meant shooting whatever space rocks or bugs floated in front of your ship. These were good games that had a good run from 1979 - 1981. Then came Zaxxon, which literally birthed a z-axis onto the screen. Zaxxon - its name a derivative of the so-called axonometric projection visual effect - put an altimeter on the screen. The ship cast an actual shadow on the ground, the size of it signaling to the player how low or high the ship was relative to the ground on the screen.

A player had to literally pilot through tunnels above (or below) objects that were laid out in front of it. This effect gave the universe of this game physics and gravity, to go along with the standard shooter-style adventure made popular by its predecessors.

It's not often you encounter a piece of culture that literally adds a new dimension to its medium. It's like God itself declared one day early in the video game revolution: "let there be height" and then Zaxxon made it so.

For such a long wind-up, it can now be revealed that this post isn't even about the game itself;  the true subject of this piece is the amazing design of its arcade flyer that demonstrated its 3rd dimension without explaining what the game is or does. A blue and black page is divided by an exploding logo, bursting into an angular infinity piercing the endless black space above and the blue depths of the terranean bottom. A flat page bursting with dimension.

Such a good game.

Allie Dietzek on Web3/Crypto Tension

Date: October 27th, 2022

Filed Under: Crypto, Web3, Marketing

Head of Growth Allie Dietzek unpacks why it’s important for marketers to understand the differences between web3 and crypto. Read about it in The Drum.

The Future of Obituaries

Date: July 27th, 2022

Filed Under: THOUGHTS

The Future of Obituaries

We have been thinking about the future of obituaries. On May 17, the US recognized 1 million victims from the novel coronavirus. This profound wave of unexpected loss is coming in a moment when local news is changing; legacy newsroom brands that were community staples are getting replaced by a new wave of mission-driven startups and newsletters. As a result, there are not enough dedicated resources and infrastructure to cover the loss of local lives. At the same time, all of these changes are occurring when death is a major news topic. 

It makes us think about how we are going to keep a search-optimized record of the stories of our lives. There are a number of evolutions in the local space that are finding and distributing these stories.

Here are a few we want to shout out:

Faces of Covid - a twitter campaign that is tracking local lives

Kristen Hare’s work at the The Tampa Bay Times and Poytner. Her most-read obit for the Tampa Bay Times speaks to the power of local stories and how a strong record can inspire a community.

AI Generated 3D Assets

Date: July 21st, 2022

AI Generated 3D Assets

Design Director Aaron McGuire recently spent some time experimenting with Kaedim converting basic C4D animations into production-ready 3D assets.

It's an interesting workflow that should open up all kinds of possibilities for small, generalist design teams that may not have an in-house modeling capability.

View the motion study on our Instagram.

Simulation Soundtrack

Date: April 6th, 2022

Filed Under: Listen

Every simulation has a soundtrack. Head of Design Sherine Kazim has been fascinated by what space sounds like, and with the help of The Chandra X-Ray Telescope, you can now vibe out to the sound of a black hole.

Listen.

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