A feel for what's on our minds, how it goes down in our Slack channels, and what we do outside of Siberia.

Welcome to Siberia 3.0

Date: August 19th, 2022

Filed Under: Notes

I met Darrell in July 2018 and holy shit has the world changed since. 

I was vaguely aware of Siberia, but like many of us my working knowledge ended somewhere between intrigue and blind respect due to the strength of the client list and talent profile. I saw some of the work, met some of the team, and I was in. It is truly an environment that minimizes static and prizes work ethic and output. I love it.

Like everyone else, our studio has been on a bit of a ride. New humans occupy all but one of the staff roles (thanks Ben).

We have a new partner/owner in United Talent Agency, some new client partners, and have significantly evolved our operating model to heavily lean on a collective of like-minded and immensely talented contractors and partner firms. We are currently without a physical space. 

What isn’t new is the steadfast commitment to uprooting holes in strategy, and a dogged commitment to pen-to-paper problem-solving. In the context of our work, we preach and live the DIY spirit, and show up every day ready to embrace the chaos and work together with our clients to step confidently into the future. The talent profile remains strong. 

With this new site we’re putting out what we feel is an authentic reflection of our current vibe, and most importantly, shining a touch more light on our actual work, philosophy and process. We’re proud of the heart the Siberia teams of past, present and future have and will put into their craft and astonished at the impact some of these projects have had for our clients. We feel reverence for the legacy and are proud to be writing the next chapter. 

Keep it PMA. ✌️


The Future of Obituaries

Date: July 27th, 2022

Filed Under: THOUGHTS

The Future of Obituaries

We have been thinking about the future of obituaries. On May 17, the US recognized 1 million victims from the novel coronavirus. This profound wave of unexpected loss is coming in a moment when local news is changing; legacy newsroom brands that were community staples are getting replaced by a new wave of mission-driven startups and newsletters. As a result, there are not enough dedicated resources and infrastructure to cover the loss of local lives. At the same time, all of these changes are occurring when death is a major news topic. 

It makes us think about how we are going to keep a search-optimized record of the stories of our lives. There are a number of evolutions in the local space that are finding and distributing these stories.

Here are a few we want to shout out:

Faces of Covid - a twitter campaign that is tracking local lives

Kristen Hare’s work at the The Tampa Bay Times and Poytner. Her most-read obit for the Tampa Bay Times speaks to the power of local stories and how a strong record can inspire a community.

AI Generated 3D Assets

Date: July 21st, 2022

AI Generated 3D Assets

Design Director Aaron McGuire recently spent some time experimenting with Kaedim converting basic C4D animations into production-ready 3D assets.

It's an interesting workflow that should open up all kinds of possibilities for small, generalist design teams that may not have an in-house modeling capability.

View the motion study on our Instagram.

Simulation Soundtrack

Date: April 6th, 2022

Filed Under: Listen

Every simulation has a soundtrack. Head of Design Sherine Kazim has been fascinated by what space sounds like, and with the help of The Chandra X-Ray Telescope, you can now vibe out to the sound of a black hole.


Altoida wraps $14M Series A

Date: March 30th, 2022

Congratulations to our friends at Altoida, Inc. on securing an additional $14M in funding to continue developing their groundbreaking technology for the early detection of neurological diseases. Altoida is on a mission to set the gold standard for brain health. Their AI-powered technology uses immersive Augmented Reality-based motor activity tests that measure nearly 800 biomarkers across 13 neurocognitive domains to predict the likelihood of the development of neurological diseases like Alzheimer's.

Read about it in Business Wire.