Notes

“I hope you actually like design.”

This spring we welcomed Dave Snyder as a new partner and head of design at Siberia. Dave is as weather tested as they come, and was a day zero culture lock. We’ve already been through numerous pitch and project cycles, and agency years being what they are, he’s already woven into the studio fabric. 

You, however, may not yet know him. Head over to Communication Arts to hear about what has kept and will keep him inspired from the early days of hacked Photoshop, to life inside Twitter (RIP), to his upcoming Tribeca gut renno. 

Read the full interview here.

Demand for digital transformation and the talent associated with it boomed during peak pandemic. Brilliant up-and-comer designers, engineers, and PMs who had cut their teeth at Siberia graduated to the ranks of Airbnb, Rivian, and a host of venture-backed startups. And they are all doing great work. 

For a while, we tried to compete, but the signals became clear, and we dove head-first into reversing our talent model. 80% of our project teams became contract essentially overnight. The trend had been building, but the push over the cliff meant initiating our own transformation, overhauling systems, processes, and ways of working to turn our new reality into an advantage. 

How do we do this while maintaining our Siberia-ness? How do we guide and govern project teams that have fewer reps together than we were used to? Do we need to work on our screening, hiring, and firing process? Of course. 

Our onboarding handbook is a key tool that has emerged, one and we continually iterate on, fine-tune, and bullshit detect. And because the internet is cool, we’re open-sourcing it foritthat bad boy for your reading enjoyment. If you’re a potential client curious about what it’s going to be like to work with us, or a beautiful talent looking for a new studio to collaborate with, give it a read and let us know what you think!

Smash the link to READ OUR HANDBOOK!

Contact: hello@siberia.io

We had a chance to do a little "speed mentoring" with Break Through Tech and our friends at Boss Beauties to the next generation of young women coders. It was inspiring to meet some emerging talent, and hear challenge and success stories from leaders from Serena Ventures, NASCAR and more. This is an essential mission to get behind.

Watch the recap from the floor of the New York Stock exchange, and listen for a hint about an exciting upcoming launch!