Notes

Valentine’s week isn’t just for roses, it’s also peak season for professional breakups.

In Ad Age’s Red Tuesday piece, creative leaders get real about finding “the one” and what to do when the spark fades. A little tension? Healthy. Fundamental misalignment, ego, unequal effort? Not so much. As our very own Dave Snyder shares, the bad partnerships often leave you with the sharpest lessons, especially if you’re self-aware enough to keep them. Because in this business, while chemistry matters, clarity matters more.

Read the full piece in Ad Age.

Ford’s communications team didn’t need another CMS. They needed a system that could keep up with culture.

In collaboration with Adobe, we helped design and build Ford From the Road, a modern editorial platform that transforms how a legacy brand shows up in the world.

By pairing Adobe Experience Manager with a modular content architecture and newsroom mindset, Ford shifted from static press releases to dynamic, audience-first storytelling, publishing faster, adapting in real time, and owning their narrative across channels. A 120-year-old company, rebuilt for the pace of now.

Read more about this here.

Really proud to see our Managing Partner Chris Mele's latest article in Fast Company.

In his most recent piece, he digs into how AI “answer engines” are starting to shape what we believe and why they may be creating a whole new fake news problem if we’re not careful. Smart, timely, and very on-brand for how we think about innovation and responsibility.

Worth a quick read here.

In Dave Snyder's latest perspective, The Identity Industrialists, he argues that identity is no longer discovered or expressed; it’s engineered. "The Kardashians showed the world that identity could be designed and monetized at scale. AI simply removes the one resource they still require: the human body."

For brands, we see this as the inflection point. When anyone can generate a persona, authenticity stops being aesthetic and starts being structural. The question isn’t how to look human, but how to design identities that earn belief in a world of infinite, synthetic selves.

Read the full piece in Design Observer.