Notes

Siberia is thrilled to announce that we have officially become a member of 1% for the Planet in 2025.

Our mission statement is to create a future where technology has improved, but not over-optimized the human experience. In a world of tokenmaxxing, business influencers, and monumental societal challenges all around us, its easy to forget that experience requires place. And as far as we know, without our friend earth, the human experience wouldn't be very cool.

We are privileged to be able to intermingle business and altruism. We encourage our friends, clients and peers to seek opportunities to do the same.

Learn more about 1% for the Planet.

Our work with the James Beard Foundation has been named a finalist in the 30th annual Webby Awards in the Best Charitable & Non-Profit Website category.

From repositioning, to a wholesale rebrand, and a web platform redesign and build, our work helps support their mission to create food systems change that supports a thriving independent restaurant industry.

Siberia’s ongoing relationship with JBF will see the release of some exciting new features and services throughout 2026, so please consider joining their newsletter, and if you have a spare moment consider casting a People’s Choice vote at the link below.  

👉 Vote for the James Beard Foundation here

The agencies that thrive in 2026 won’t measure success by headcount, they’ll measure it by speed, craft, and impact. At Siberia, we’ve built a network of specialists that moves faster, scales smarter, and solves real problems without bloated overhead.

Dig in deeper and read Chris Mele's latest thought piece in The SoDA: Society of Digital Agencies Report: New Strategies for the Modern Agency to see why networks, not empires, are the future

Read more about how Siberia restructured for what clients actually need in 2026 here.

Think attention was the crown jewel of the internet age? Think again. In his new op-ed “Is Decency the Next Competitive Moat?”, Dave flips that thesis on its head: outrage-engineered engagement is exhausted, trust has become scarce, and companies that build with decency (not dopamine) are the ones who’ll actually earn loyalty and resilience. Costco’s $1.50 hot dog is cited as strategic genius, not culinary genius, which honestly checks out as I buy one (or two) on every visit.

Read here if you want an antidote to rage-fueled growth metrics and a reminder that the future might reward credibility over clicks.

Really proud to see our Managing Partner Chris Mele's latest article in Fast Company.

In his most recent piece, he digs into how AI “answer engines” are starting to shape what we believe and why they may be creating a whole new fake news problem if we’re not careful. Smart, timely, and very on-brand for how we think about innovation and responsibility.

Worth a quick read here.