Notes
Welcome to Siberia's microblog. Here we share (character limited) thought pieces, celebrate client wins, and give you a feel for what's on our minds in and out of day to day work.
Webby Nomination for James Beard Foundation
Date: April 2nd, 2026
Filed Under: CLIENT NEWS
Our work with the James Beard Foundation has been named a finalist in the 30th annual Webby Awards in the Best Charitable & Non-Profit Website category.
From repositioning, to a wholesale rebrand, and a web platform redesign and build, our work helps support their mission to create food systems change that supports a thriving independent restaurant industry.
Siberia’s ongoing relationship with JBF will see the release of some exciting new features and services throughout 2026, so please consider joining their newsletter, and if you have a spare moment consider casting a People’s Choice vote at the link below.
Chris Mele on Building an Agency Network from Scratch
Date: March 16th, 2026
Filed Under: READ
The agencies that thrive in 2026 won’t measure success by headcount, they’ll measure it by speed, craft, and impact. At Siberia, we’ve built a network of specialists that moves faster, scales smarter, and solves real problems without bloated overhead.
Dig in deeper and read Chris Mele's latest thought piece in The SoDA: Society of Digital Agencies Report: New Strategies for the Modern Agency to see why networks, not empires, are the future
Read more about how Siberia restructured for what clients actually need in 2026 here.
Dave Snyder in MediaPost
Date: March 9th, 2026
Filed Under: READ
Think attention was the crown jewel of the internet age? Think again. In his new op-ed “Is Decency the Next Competitive Moat?”, Dave flips that thesis on its head: outrage-engineered engagement is exhausted, trust has become scarce, and companies that build with decency (not dopamine) are the ones who’ll actually earn loyalty and resilience. Costco’s $1.50 hot dog is cited as strategic genius, not culinary genius, which honestly checks out as I buy one (or two) on every visit.
Read here if you want an antidote to rage-fueled growth metrics and a reminder that the future might reward credibility over clicks.
Dave Snyder in Ad Age
Date: February 10th, 2026
Valentine’s week isn’t just for roses, it’s also peak season for professional breakups.
In Ad Age’s Red Tuesday piece, creative leaders get real about finding “the one” and what to do when the spark fades. A little tension? Healthy. Fundamental misalignment, ego, unequal effort? Not so much. As our very own Dave Snyder shares, the bad partnerships often leave you with the sharpest lessons, especially if you’re self-aware enough to keep them. Because in this business, while chemistry matters, clarity matters more.
Read the full piece in Ad Age.
Chris Mele in Fast Company
Date: January 21st, 2026
Filed Under: READ
Really proud to see our Managing Partner Chris Mele's latest article in Fast Company.
In his most recent piece, he digs into how AI “answer engines” are starting to shape what we believe and why they may be creating a whole new fake news problem if we’re not careful. Smart, timely, and very on-brand for how we think about innovation and responsibility.
Worth a quick read here.
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