Notes
Welcome to Siberia's microblog. Here we share (character limited) thought pieces, celebrate client wins, and give you a feel for what's on our minds in and out of day to day work.
Pressure Testing Synthetic Research
Date: January 16th, 2025
Filed Under: READ
With all the talk about AI replacing white collar jobs, we decided to put a suite of emerging tools to task as a strategy consultant, re-briefing the systems on a recent market research program we designed and ran for The James Beard Foundation. Read the white paper featured in WARC's Future of Strategy series, by Managing Partner, Chris Mele.
Introducing Whence
Date: December 7th, 2024
Filed Under: PROJECT LAUNCH
We LOVE working with founders to launch new companies, and when we met Sonia Ruparell we bought all the way in on her vision to improve the hospitality experience for guests by bringing buyers and sellers together in a curated marketplace. Working alongside Red Antler who developed the brand, Siberia served as an outsourced product and engineering arm to bring Whence from zero-to-one, and will continue to expand the platform alongside the growing startup team.
Read about it in Forbes.
Offsite 2024 Recap
Date: October 29th, 2024
Last week, we took some time for our annual Partners offsite in Head of Product Patrick Krulik’s backyard—rural Maine. It was a time to step away from the day-to-day of running the business, regroup, and plan ahead. We used it to reflect on what matters the most to us: the values and principles that guide Siberia and the way we work.
For us, innovation is about keeping it simple, maintaining focus, and staying nimble. We know who we are and what we’re capable of, and we have an opportunity to prove this alongside some amazing brands in 2025, including Ford, the James Beard Foundation, CCA Global Partners, and many more.
We also had a chance to sit by the fire, relax, and unwind in the company of some pretty awesome pigs (Thanks Tops’l Farm)!
We audited our core processes, tools, and team roster and asked ourselves some hard questions: What’s actually working? What’s getting in the way? Where can we do better? The answers helped us map out priorities for 2025, and we’re doubling down on our flexible, lean, and talent-forward model. No big, swinging changes or bets. Just turning the knobs, working smarter, and getting better.
What makes us great comes from people —our amazing clients, team, and partners. They push us, inspire us, and remind us why we do this in the first place. We have some big things to announce in the coming months, so if you’re someone who thrives on that kind of collaboration, lets talk:
newbiz@siberia.io
talent@siberia.io
🖤
Happy Launch to Kismet!
Date: July 26th, 2024
Filed Under: PROJECT LAUNCH
If you love dogs like we love dogs, you'll want to have a look at our latest launch, Kismet Pets. Healthy food for your fur babies, personalized recommendations via mad libs style onboarding, and, as you do, dog shirts. Congrats to our partners and collaborators!
Read about it FastCo.
Welcome Dave Snyder
Date: July 18th, 2024
Filed Under: READ
“I hope you actually like design.”
This spring we welcomed Dave Snyder as a new partner and head of design at Siberia. Dave is as weather tested as they come, and was a day zero culture lock. We’ve already been through numerous pitch and project cycles, and agency years being what they are, he’s already woven into the studio fabric.
You, however, may not yet know him. Head over to Communication Arts to hear about what has kept and will keep him inspired from the early days of hacked Photoshop, to life inside Twitter (RIP), to his upcoming Tribeca gut renno.
Read the full interview here.
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