Notes

Last week, we took some time for our annual Partners offsite in Head of Product Patrick Krulik’s backyard—rural Maine. It was a time to step away from the day-to-day of running the business, regroup, and plan ahead. We used it to reflect on what matters the most to us: the values and principles that guide Siberia and the way we work. 

For us, innovation is about keeping it simple, maintaining focus, and staying nimble. We know who we are and what we’re capable of, and we have an opportunity to prove this alongside some amazing brands in 2025, including Ford, the James Beard Foundation, CCA Global Partners, and many more. 

We also had a chance to sit by the fire, relax, and unwind in the company of some pretty awesome pigs (Thanks Tops’l Farm)!

We audited our core processes, tools, and team roster and asked ourselves some hard questions: What’s actually working? What’s getting in the way? Where can we do better? The answers helped us map out priorities for 2025, and we’re doubling down on our flexible, lean, and talent-forward model. No big, swinging changes or bets. Just turning the knobs, working smarter, and getting better. 

What makes us great comes from people —our amazing clients, team, and partners. They push us, inspire us, and remind us why we do this in the first place. We have some big things to announce in the coming months, so if you’re someone who thrives on that kind of collaboration, lets talk: 

newbiz@siberia.io

talent@siberia.io

🖤

“I hope you actually like design.”

This spring we welcomed Dave Snyder as a new partner and head of design at Siberia. Dave is as weather tested as they come, and was a day zero culture lock. We’ve already been through numerous pitch and project cycles, and agency years being what they are, he’s already woven into the studio fabric. 

You, however, may not yet know him. Head over to Communication Arts to hear about what has kept and will keep him inspired from the early days of hacked Photoshop, to life inside Twitter (RIP), to his upcoming Tribeca gut renno. 

Read the full interview here.

Demand for digital transformation and the talent associated with it boomed during peak pandemic. Brilliant up-and-comer designers, engineers, and PMs who had cut their teeth at Siberia graduated to the ranks of Airbnb, Rivian, and a host of venture-backed startups. And they are all doing great work. 

For a while, we tried to compete, but the signals became clear, and we dove head-first into reversing our talent model. 80% of our project teams became contract essentially overnight. The trend had been building, but the push over the cliff meant initiating our own transformation, overhauling systems, processes, and ways of working to turn our new reality into an advantage. 

How do we do this while maintaining our Siberia-ness? How do we guide and govern project teams that have fewer reps together than we were used to? Do we need to work on our screening, hiring, and firing process? Of course. 

Our onboarding handbook is a key tool that has emerged, one and we continually iterate on, fine-tune, and bullshit detect. And because the internet is cool, we’re open-sourcing it foritthat bad boy for your reading enjoyment. If you’re a potential client curious about what it’s going to be like to work with us, or a beautiful talent looking for a new studio to collaborate with, give it a read and let us know what you think!

Smash the link to READ OUR HANDBOOK!

Contact: hello@siberia.io