Notes
Welcome to Siberia's microblog. Here we share (character limited) thought pieces, celebrate client wins, and give you a feel for what's on our minds in and out of day to day work.
James Beard Foundation Press
Date: March 13th, 2025
After a year of deep collaboration, we're thrilled to see our work with the James Beard Foundation out in the wild, and connecting well with both the audiences we designed for, and industry press.
Our work began with a national market research program, and followed through to repositioning, a rebrand, and an all new digital communications platform that was built from the ground up. Our work will continue into 2025 as we help this important nonprofit rollout out a new engagement strategy. Visit the site and signup for their newsletter to learn about new features, programs and content!
Read our case study, or read about the collaboration in PRINT or Digiday.
From the Road is Live!
Date: February 26th, 2025
Filed Under: launch
Ford came to Siberia with a challenge to help them transform their global communications operation into a newsroom that would rival consumer brands like New York Times, Bloomberg and The Verge. Having worked with two of those three, we jumped at the chance to apply our deep expertise in news and media client work to such an iconic American brand. Total dream brief.
From the Road is a new era of "direct to audience" publishing for Ford, and a best in class example of a brand taking control of their own story.
Check out the case study to go deeper, or read about the launch in AdAge.
Pressure Testing Synthetic Research
Date: January 16th, 2025
Filed Under: READ
With all the talk about AI replacing white collar jobs, we decided to put a suite of emerging tools to task as a strategy consultant, re-briefing the systems on a recent market research program we designed and ran for The James Beard Foundation.
Read the white paper featured in WARC's Future of Strategy series, by Managing Partner, Chris Mele.
Introducing Whence
Date: December 7th, 2024
Filed Under: LAUNCH
We LOVE working with founders to launch new companies, and when we met Sonia Ruparell we bought all the way in on her vision to improve the hospitality experience for guests by bringing buyers and sellers together in a curated marketplace. Working alongside Red Antler who developed the brand, Siberia served as an outsourced product and engineering arm to bring Whence from zero-to-one, and will continue to expand the platform alongside the growing startup team.
Read about it in Forbes.
Offsite 2024 Recap
Date: October 29th, 2024
Last week, we took some time for our annual Partners offsite in Head of Product Patrick Krulik’s backyard—rural Maine. It was a time to step away from the day-to-day of running the business, regroup, and plan ahead. We used it to reflect on what matters the most to us: the values and principles that guide Siberia and the way we work.
For us, innovation is about keeping it simple, maintaining focus, and staying nimble. We know who we are and what we’re capable of, and we have an opportunity to prove this alongside some amazing brands in 2025, including Ford, the James Beard Foundation, CCA Global Partners, and many more.
We also had a chance to sit by the fire, relax, and unwind in the company of some pretty awesome pigs (Thanks Tops’l Farm)!
We audited our core processes, tools, and team roster and asked ourselves some hard questions: What’s actually working? What’s getting in the way? Where can we do better? The answers helped us map out priorities for 2025, and we’re doubling down on our flexible, lean, and talent-forward model. No big, swinging changes or bets. Just turning the knobs, working smarter, and getting better.
What makes us great comes from people —our amazing clients, team, and partners. They push us, inspire us, and remind us why we do this in the first place. We have some big things to announce in the coming months, so if you’re someone who thrives on that kind of collaboration, lets talk:
newbiz@siberia.io
talent@siberia.io
🖤
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