Our Labs offering is where business strategy meets digital product innovation; it blends elements of design thinking with emerging tech tinkering and process hacking to identify whitespaces and bring nebulous futures into focus. We create entirely new business lines, reimagine distinct aspects of existing customer experiences, and prototype visions of future states that wholly transform businesses.

Our Labs Process

We help client partners explore, envision and navigate next-gen digital opportunities and their implications. Whether identifying whitespaces or developing new product offerings, we craft bespoke project plans for each engagement and work closely with our client partners to optimize for target outcomes as we go. Our Labs work enables organizations and their executive boards to plan business and product roadmaps for the next 5-10 years.

— Holistic audits and diagnostics

— Opportunity sizing and definition

— Value proposition and product-market fit

— Emerging tech exploration

— Tech systems validation

— Skill and resource mapping

— Design and journey mapping

— Experience concept development

— Interactive or fully-coded prototypes

— Rapid iteration and phasing

— Hypothesis and concept validation

— Executive summary & communication

— Product roadmap & phasing

We’ve helped some of the world’s most important companies get clarity on their most pressing questions.


“Siberia brought a distinct mobile expertise to the table that went beyond intuitive UX & a thoughtful design aesthetic. They were laser focused on solutions that would best serve our business and our customers."

— Jeff Kaelin, VP of Innovation and Product Management, Avis Budget Group

"The Siberia team took a tough assignment on, creating a new and more aspirational brand, and redesigning our application, web platform and website. Their partnership helped us navigate through a critical moment in our company's history. They nailed it."

— Travis Bond, CEO, Altoida

Get In Touch

Ready to explore the future?

Our Labs offering is oriented around the NDAs, the unknowns and the we just need momentum's. There are few projects alike, and few boutique firms specialize in this capability. If you’d like to learn more about our Labs process, please get in touch for a consultation.

Read about our studio offering.