Notes
Welcome to Siberia's microblog. Here we share (character limited) thought pieces, celebrate client wins, and give you a feel for what's on our minds in and out of day to day work.
Dave Snyder in Design Observer
Date: October 8th, 2025
Filed Under: READ
Dave has been designing digital products for over 25 years. He's seen some sh*t.
In his first opinion piece in Design Observer, he argues that the "compound interest of design" lies more in deciding what NOT to build, rather than taking a reactionary approach to design innovation. He likens this concept to how we might tend to a tree, planting seeds, pruning limbs, and letting evolution do its thing.
From what we're seeing in our feeds, the world needs a little more of this mentality.
Read the full piece, and get in touch if you disagree.
The Future of Advertising 2030
Date: September 10th, 2025
Filed Under: READ
Managing Partner Chris Mele is a contributing author in an AdAge's special series titled "The Future of Advertising 2030".
No major surprise here, but the hot take is that advertising by nature will continue to shrink in importance, while customer experience, increasingly through digital surfaces, will continue to build in importance and focus for businesses that will continue to thrive.
Read the full piece in AdAge's Future of Advertising 2030 series.
Smart LLM Feedback Loops
Date: August 16th, 2025
Filed Under: READ
Head of Engineering Eric Heaton writes for Venture Beat on why feedback loops are the missing layer in most AI deployments, and explores the practical, architectural and strategic considerations behind building LLM feedback loops.
You know, for the nerds.
Read Eric's piece in Venture Beat.
Function in TIME100's 2025 Most Influential
Date: July 9th, 2025
Filed Under: CLIENT NEWS
Congratulations to our friends and clients at Function Health for being named to the 2025 TIME100 Most Influential companies.
We are excited to see this business blossom into series B and beyond as they seek to reinvent the fundementals of how we understand and influence our internal health.
Vibe Coding: An Existential Audit
Date: May 20th, 2025
With all the talk around vibe coding flying around, our very own Head of Design Dave Snyder took to the controls to have a play, reflect on our ability to create, play and learn through a modern GenAI stack that includes Gemini 2.5, Midjourney, Three.js, and Replit.
What came out was a call back to the golden days of immerseive, playful web. Specially, “a floating jelly mesh fabric that reacts to your mouse with a sense of a gravitational force, rotates in 3D space, and generates sounds as the cursor seemingly plucks the strings of the jelly mesh itself.”
Play with the addictive experiment here.
Read about Dave's process and reflections on the exercise in Creative Bloq.
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