Rules We Share Together

No Two Products are the Same

We create products that are defined by the business problems they solve. We do not have an “off the shelf” or “prepackaged” process for how we work—we prefer to approach each problem with an open mind and an understanding that iteration and adaptability will allow the right solution to emerge.

Rules We Share Together

Your Pain Points Become Ours

We don't make shiny objects, our product and service designs are purpose driven. This requires our team to internalize your pain-points and question every idea’s capabilities against them. This fundamental understanding of your business and empathy for your challenges allows us to realize solutions that matter.

Rules We Share Together

Create Order out of Chaos

We understand that new ideas can cause chaos within organizations, but success comes when disruptive ideas are nurtured and championed by the very order they seem to threaten. To drive that success we collaborate closely with clients across product, engineering, and management to harness the chaos into solutions that work with and evolve existing systems and structures. By building collaboratively, we build lasting products.

We Make, We Exist

Ideas are worthless unless realized. And realization best happens iteratively. We focus from day one of every project on making, testing, and evolving. Read a bit about what we're working on below. Much of what we do is under NDA and cannot be shown off publicly, but we're happy to share more in person.

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    Not Just Pretty Pictures

    We’re collaborating with one of the world’s premier fashion and beauty brands to redefine engaging customer experiences in the digital space.

    We’re also helping them engage employees and partners – leveraging new interactive training tools to build passion around their products, incentivize sales, and lower overhead overall.

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    From the Kernel to the User

    Working with some of the greatest encryption and security thinkers, we designed a custom Android OS focused on simplifying and streamlining the complex ecosystem of security.

    With an eye on usability, we worked closely with the stellar engineering team to help bring privacy to the masses in an beautiful package, guiding the full experience from packaging and hardware to setup and ongoing support.

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    Redefining Loyalty

    When one of the world's premiere financial institutions approached us to help them define the future of loyalty and rewards for their customers we took the chance to build a system that bridged physical spaces with mobile devices.

    Focusing on lifestyle experiences over deals allowed us to create a compelling product without falling into the same trap others in the space had.

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    Designing Systems for Delivery

    A startup changing the face of relief and supply efforts needed help making management tools that would be usable by untrained volunteers globally.

    We worked closely with their hardware engineering team to create a robust and intuitive interface for operations management. At the same time, we designed and built the backend software that connects the hardware with the management system.

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    Creating Tools for Building

    Challenged with making an ad solution more functional, we went a step further and defined a single portal for building, buying, targeting, and quantifying digital advertising of all forms.

    We set this large online publisher and ad network on the path to a solution that will unify all of their diverse products into one interface, enabling them to leverage the best of their existing products and navigate the political minefield of over ten distinct product teams.

We’re a Global Pack of Hybrids

Our teams work across three offices and countless skillsets. We take pride in being multifaceted craftspeople and thinkers, with the ability to deliver across a wide range of technologies. Our team members have varied backgrounds in product and service design ranging from startups and technology firms to brand marketing and advertising agencies. We understand what it means to build with purpose.

  • Steven Duval Ruilova

    Steven Duval Ruilova

    Associate, Engineering

  • Phil Buckley

    Phil Buckley

    Lead, Design

  • Eduardo Ortiz

    Eduardo Ortiz

    Director, Product

  • Cassie Gruenstein

    Cassie Gruenstein

    Director, Global Social Impact

  • Ryan Chase

    Ryan Chase

    Director, Engineering

  • Claire McCarthy

    Claire McCarthy

    Associate, Operations

  • Chris Stephens

    Chris Stephens


  • Utku Can

    Utku Can

    Partner, Global Product

  • Max Ackermann

    Max Ackermann

    Managing Director, Berlin

  • Kristine Pachuta

    Kristine Pachuta

    Director, Product

  • Sylwia Frommer

    Sylwia Frommer

    Lead, Design

  • Rob Eberhardt

    Rob Eberhardt

    Director, Engineering

  • Betsy Lin

    Betsy Lin

    Associate, Design

  • Brit

    Brit Leek

    Associate, Design

  • Demetrio Gil

    Demetrio Gil

    Director, Business

  • Cynthia Chen

    Cynthia Chen

    Lead, Design

  • Derek Kinsman

    Derek Kinsman

    Lead, Engineering

  • Kristian Kruse

    Kristian Kruse

    Chief of Staff

  • Chris Miller

    Chris Miller

    Lead, Engineering

  • Bryan Swift

    Bryan Swift

    Partner, Engineering

  • Allen Wong

    Allen Wong

    Lead, Design

  • Stephen Hadinger

    Stephen Hadinger

    Partner, Global Design

  • Ben Roth

    Ben Roth

    Partner, Global Engineering

  • Darrell Whitelaw

    Darrell Whitelaw

    Founding Partner

  • Phil Gillman

    Phil Gillman

    Founding Partner

We're Always Growing

If you’re interested by what we’re doing and think this may be the right place for you, drop us a line. We are always looking to meet great people.

Our open positions live on AngelList.

We're Taking Over the World

Headquartered in New York, with studios in San Francisco, London and Berlin, we’re always looking for good client partners that have interesting business problems. We want to help design the systems, products and platforms that help you become a better business—everything from B2B to B2C and Fortune 100 to stealth startup. Drop us a line and let’s make great things happen.

New Business Inquiries

Position Inquiries

New York

New York

64 Allen St, 2nd Floor
New York, NY 10002
+1 646 822 9574

San Francisco

San Francisco

2601 Mission Street, 7th fl.
San Francisco, CA 94110
+1 415 636 8017



The Prow, 1 Wilder Walk
London W1B 5AP
+44 (0) 20 3287 9972



Caroline-von-Humboldt-Weg 12
10117 Berlin, Germany
+49 (30) 22957700

© 2017 Siberia Holdings, Inc. All Rights Reserved.